by Chelli Johnson

B2C • cONSUMER gOODS

So Textual

So Textual, founded by Jennie Edgar, educates and entertains while exploring the writers, critics, wisdom, and happenings that give context to your reading life.

 
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Objectives

So Textual educates and entertains while exploring the writers, critics, wisdom, and happenings that give context to your reading life.

Chelli creates, launches, and maintains the Reading Residency membership for So Textual, including: The Syllabus, Library, Book Club, Homework Club, and Reader’s Residency Newsletter.

Services

Program Production

Online courses and community programs created, revamped, and produced.

Program Launches

Marketing and sales strategy + execution that sells, upsells, and cross-sells courses, digital products, physical products, and events.

Program Expansion

Operations systems that streamlines and supports clients, stakeholders, customers, and communities.

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B2C • cONSUMER gOODS

Key Contributions✦

business development • digital marketing • operations optimization • marketing operations • sales automation

Chelli is the Marketing Operations Director leading the strategy, execution, and evolution of The Reading Residency Membership at So Textual.. She develops and implements scalable product development, operations systems, and sales funnels that promote revenue growth and increase customer retention. 3+ years increasing revenue while reducing costs by optimizing marketing operations and sales enablement at So Textual.

B2C • cONSUMER gOODS

Strategies and Results✦

program direction • educational technology • sales enablement • process improvement • data analytics

  • Built and implemented an online membership subscription program and increased its customer base by 400%+.

  • Reduced operational costs by 15% through process improvements and strategic vendor negotiations.

  • Developed and implemented marketing, operations, and sales automation, resulting in a 20% increase in conversion rates.

Cost Savings:

Streamlined a 25% cost reduction in all program expenses.

Profit Increase:

Increased online membership revenue by 75% and increased customer retention by 10%.

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CUSTOM creative business growth

Creative Business Studio
✦ Session

audience monetization • course & membership creation • program & community management • sales funnel optimization • launch strategy & execution

attract your ideal clients • build your client base • receive referrals • optimize your systems • scale your business • create passive income

business development • sales & marketing • client acquisition

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