by Chelli Johnson

B2B • SAAS

Flodesk

An email marketing platform dedicated to helping small businesses grow, nurture, and monetize their list—beautifully.

 
flodesk color 4.png

Objectives

Flodesk makes simple, intuitive software tools to help creators sell online and design emails people love to get.

Chelli helps make small business owners more successful through good design and effective email marketing with professional emails and sales pages that rival those of the big box brands

Services

Brand Marketing

Best practices for email marketing and e-commerce success.

Marketing Operations

Strategic systems that guide users through the platform's features and functionalities.

Business Operations

 Seamless onboarding experiences.

pink.png

B2B • SaaS

Key Contributions✦

email marketing • customer success • account management • operations optimization • business development

Chelli identifies opportunities for expansion and growth by proactively ensuring users are leveraging the platform effectively in their business. She collects and analyzes feedback to identify trends, pain points, and areas for improvement. She collaborates with cross-functional teams, including product, engineering, and marketing to drive product enhancements and expand user base.

B2B • SaaS

Strategies and Results✦

digital marketing • product development • process improvement • data analysis • quality assurance

  • Increased new user base by creating solutions to unique challenges faced by small businesses and entrepreneurs that drive month-over-month improvements in activation.

  • Avoided churned users by identifying and decreasing potential churn risks, with cohort analysis that provide deeper understandings of effective acquisition, activation, retention, and how these are trending over time.

  • Retained current users by collecting and analyzing data to inform product development.

  • Reactivated churned users through long-term growth vs. short-term pricing strategies.

background image.png

request an invitation

•

care@scarletrosewest.com

•

request an invitation • care@scarletrosewest.com •

CUSTOM creative business growth

Creative Business Studio
✦ Session

audience monetization • course & membership creation • program & community management • sales funnel optimization • launch strategy & execution

attract your ideal clients • build your client base • receive referrals • optimize your systems • scale your business • create passive income

business Development • sales & marketing • client acquisition

pexels-irina-iriser-sss.jpg